At its core, Elementor is a visual website builder plugin for WordPress. It allows users to configure certain site settings, render content, and design pages and layouts using a front-end, real-time editor. Changes are visible as they’re made, which is why Elementor is commonly described as a visual or drag-and-drop builder.
Over time, Elementor has expanded beyond page building into a broader product stack that can support everything from small websites to more complex, enterprise-level WordPress projects — continue to the full review.
Elementor is one of the most popular tools used to build WordPress websites today. Yet despite its popularity, many people are still unclear about what Elementor actually does. Some see it as a simple drag-and-drop page builder. Others treat it as a complete replacement for WordPress itself. Both views miss important details.
This article takes a neutral, practical look at Elementor. It explains what Elementor really is, what it is not, and how it fits into the broader WordPress ecosystem. The goal is to help you understand where it makes sense, and what role it plays before you invest time or money.
Top Tip: Most confusion around Elementor comes from unclear expectations. It works best when understood as a visual building layer and feature enhancer within WordPress, not as a replacement for WordPress itself.
If you’re exploring Elementor for a new site or deciding whether an upgrade is worth it, having this context first could save you time later. You can also explore Elementor directly on the official site to see how the editor works in practice.
🎯 Who This Guide Is For: This guide is intended for WordPress users who want a clear, practical understanding of what Elementor actually does and where it fits within the WordPress ecosystem. It is especially useful for site owners, developers, and teams evaluating Elementor for content-heavy, marketing, or business-focused websites, or for those already using Elementor and reassessing its role as their site grows.
⏸ Who This Guide May Not Be Ideal For: This guide may be less relevant for users looking for a step-by-step tutorial, a feature-by-feature walkthrough, or a recommendation for or against Elementor. It also may not suit projects that are intentionally moving away from standard WordPress workflows or do not involve visual layout and presentation as part of their decision-making.
So, what is Elementor? At its core, Elementor is a visual website builder plugin for WordPress. It allows users to configure certain site settings, render content, and design pages and layouts using a front-end, real-time editor, rather than working solely inside the default WordPress editor. Changes are visible as they’re made, which is why Elementor is commonly described as a visual or drag-and-drop builder.
Elementor does not replace WordPress. It runs on top of it. WordPress still manages your content, users, and site settings, while Elementor focuses on how that content is laid out and styled on the front end. This separation is important to understand, especially for new users.
Because Elementor is a plugin, it can be added to an existing WordPress site or used from the beginning of a new build. Many users start with the free version to learn how the editor works, then decide later whether the additional capabilities of Elementor Pro are useful for their specific site.
Top Tip: Elementor works best when you treat it as a design layer. WordPress remains responsible for content and structure, while Elementor controls presentation and layout.
Alongside the page builder itself, Elementor also offers other products and services that sit outside the editor, such as AI-assisted tools and managed hosting. These are optional and separate from the core page-building experience. Throughout this article, the focus remains on Elementor as a WordPress page builder, rather than the wider set of products that can be added around it.
| Aspect | Details |
|---|---|
| Plugin type | Visual website builder plugin for WordPress |
| Editing approach | Front-end, real-time visual editing |
| Requires WordPress | Yes |
| Theme compatibility | Works with most modern WordPress themes |
| Free edition | Elementor (Free) |
| Premium edition | Elementor Pro |
| Optional Elementor products | Additional, separate services such as Elementor AI or managed hosting, offered independently and not required for using the page builder |
Elementor is often misunderstood because it overlaps visually with several parts of WordPress. That overlap can make it seem like Elementor replaces things it actually depends on. Clarifying what Elementor is not helps set realistic expectations and avoids frustration later.
First, Elementor is not a WordPress theme. You still need a theme to control global styles, templates, and overall site structure. Elementor works with your theme, not instead of it. Some themes are designed to work especially well with Elementor, but the theme layer still matters.
Elementor is also not a content management system. WordPress remains responsible for posts, pages, users, media, and settings. Elementor does not change how WordPress stores or manages content. It only changes how that content is visually displayed on the front end.
Finally, Elementor page builder is not a complete website solution on its own. By default, the page builder does not provide hosting, security, backups, or performance optimization. Those responsibilities still sit elsewhere in your WordPress setup.
Top Tip: If you expect Elementor to replace your theme, hosting, or WordPress itself, it will feel limiting. When you treat it as one part of a larger setup, it tends to make much more sense.
Understanding these boundaries makes it easier to decide whether Elementor fits your workflow. It also helps explain why some users love it, while others struggle with it.
To understand Elementor properly, it helps to look at how it fits into a standard WordPress setup. Elementor does not sit above WordPress or outside it. It operates inside WordPress as a plugin and works alongside core features, themes, and other plugins.
WordPress remains responsible for managing content, users, and site-wide settings. When you create a page or post, that content still exists in WordPress as usual. Elementor simply provides an alternative way to design how that content appears on the front end, using a visual editor instead of the default block editor alone.
This layered approach is why Elementor can feel powerful but also confusing at first. Your theme controls global styling and structure, WordPress controls data and content, and Elementor focuses on layout, spacing, and visual presentation. Each part has a dedicated role to play.
Because Elementor follows WordPress standards, it generally works well with other plugins. Forms, SEO plugins, and eCommerce tools usually integrate without issue, as long as they are built according to WordPress best practices.
Top Tip: If something feels “off” when using Elementor, it’s often worth checking whether the issue belongs to WordPress, your theme, or another plugin. Elementor is rarely the only moving part.
Seeing Elementor as part of a system rather than a standalone tool makes it easier to troubleshoot issues and plan your site long term. This context also helps when deciding whether Elementor Free is enough or if Elementor Pro adds value for your setup.
Most people don’t start with Elementor Pro. They start with Elementor Free, build a few pages, and learn how the visual editor works. At that stage, Elementor already feels more flexible than the default WordPress experience, especially for layout and design.
As a site evolves, however, the way Elementor is used often changes. What begins as page-by-page design gradually turns into a need for consistency. Headers repeat. Footers need global updates. Layout patterns emerge. This is usually where users begin to reassess what Elementor Free can realistically support long term.
Elementor Pro does not introduce a completely new way of working. The editor stays the same. Instead, Pro expands Elementor’s scope. It allows design decisions to move beyond individual pages and into reusable templates and site-wide elements. For many users, this shift matters more than any single feature.
Rather than relying on multiple plugins or manual workarounds, Elementor Pro centralises more of the site-building process. This can simplify workflows over time, especially on sites where design consistency and scalability start to matter.
Top Tip: Elementor Pro usually becomes relevant when you stop thinking in pages and start thinking in systems. Repetition, global changes, and layout consistency are often the real triggers for upgrading.
| Area | Elementor Free | Elementor Pro |
|---|---|---|
| Page design | Strong visual editor for individual pages | Same editor, with advanced design options |
| Site-wide elements | Handled mostly by the theme | Global design options through theme builder |
| Design consistency | Manual repetition across pages | Centralised and reusable layouts |
| Workflow complexity | Can increase as the site grows | Often reduced by consolidating tools |
| Long-term scalability | Best suited for simpler sites | More flexible as requirements expand |
Explore Elementor Pro on the official website
This difference in scope explains why Elementor Pro is often described as recommended rather than required. Many sites can run perfectly well on Elementor Free. Others reach a point where maintaining structure and consistency becomes harder without additional tools.
For users already invested in Elementor, upgrading to Pro is usually less about unlocking features and more about reducing friction. The learning curve is minimal, whereas the range of problems Elementor Pro can solve increases.
It’s also worth noting that Elementor Pro does not change WordPress itself. Content management, plugins, and themes continue to work as expected. It simply gives Elementor more responsibility over how the renders.
Elementor tends to perform best in scenarios where visual control, layout flexibility, and iteration speed matter. While it is often associated with simple pages at first, its real strength becomes clearer as sites grow more complex and design requirements increase.
This is one reason Elementor has continued to gain adoption across different WordPress use cases. It supports both straightforward sites and more demanding builds, without forcing a complete shift away from WordPress conventions.
More on which types of sites Elementor suits best
For blogs, landing pages, and marketing-focused websites, Elementor offers a clear advantage: content and layout can be shaped together. Instead of switching between editors, previews, and theme settings, users work directly on the front end.
This approach makes it easier to experiment with layouts, adjust spacing and hierarchy, and refine messaging without technical friction. For teams that update content frequently, this visual feedback loop is often more efficient than traditional theme-based workflows.
Top Tip: If layout and presentation change often, front-end editing reduces guesswork and speeds up iteration compared to theme-only workflows.
Many small business sites sit somewhere between content and marketing. They need to look professional, communicate clearly, and evolve gradually without constant redevelopment. Elementor fits this space well by allowing visual refinement without increasing technical complexity.
As these sites grow, repeated sections, shared layouts, and consistent styling become more important. This is often where Elementor Pro starts to add value by enabling templates and reusable design elements.
WooCommerce introduces a different level of architectural complexity. Product pages, category layouts, and supporting content directly influence how customers move through a store. Elementor is commonly adopted in this context because it allows store owners and designers to build and adjust these layouts on the fly.
Designing on the front end makes it easier to see exactly what customers see. Product information, calls to action, and supporting content can be adjusted in context, rather than guessed at through previews and theme settings.
As stores grow, Elementor Pro becomes increasingly relevant. It allows more control over templates and dynamic content, helping maintain consistency across products while still supporting variation where needed.
Top Tip: Visual design matters most on transactional pages. Elementor’s front-end editing helps align layout decisions with real customer experience.
As requirements increase, websites often move beyond simple layouts. Complex spacing, layered designs, responsive behaviour, and systematic styling become part of the build. Elementor supports this progression without requiring a shift away from WordPress standards.
Styling can be applied at different levels, reused across layouts, and refined visually. For advanced use cases, Elementor also supports custom CSS, shortcodes, and the integration of native WordPress widgets. This allows developers and designers to combine visual workflows with technical flexibility.
Elementor is particularly well suited to websites that require different layouts in different contexts. Instead of applying the same design everywhere, it allows site owners to control how content is presented based on where and how it appears across the site.
Through display conditions, layouts can be applied to pages, posts, products, archives, and compatible custom content types without changing how that content is created in WordPress. The same approach extends to global areas such as headers and footers, allowing the overall structure of the site to adapt based on context.
This level of control is useful for sites that serve multiple purposes, such as combining marketing pages, content libraries, ecommerce sections, and resources under one system. display conditions helps maintain consistency where it matters, while still allowing different sections of the site to follow different design rules.
One of Elementor’s strengths is that it does not force early decisions. Sites can start simple and become more structured over time. Elementor Pro often covers many common growth requirements before external tools are needed.
When Elementor’s built-in features no longer cover a specific requirement, the wider Elementor community becomes relevant. Elementor has an active community of third-party extensions that add functionality while staying within the WordPress ecosystem.
This combination of core features, optional upgrades, and community-driven extensions allows Elementor to adapt to future needs without locking sites into a closed platform.
Top Tip: Elementor’s long-term value often comes from how well it scales. Core features, Pro tools, and community extensions make it easier to grow without rebuilding.
For users who prefer to work with code but still value visual context, Elementor also supports hybrid workflows. Classic WordPress widgets, shortcodes, custom CSS, and JavaScript can all be added through dedicated Elementor modules, allowing developers to inject functionality directly into front-end interfaces. This makes it possible, to some extent, to combine traditional WordPress development patterns with a visual, editor-led workflow, rather than choosing one approach over the other.
See how Elementor compares to traditional WordPress building
Elementor is flexible and extensible, but it is not without limits. Most of these limits are not about missing features, but about how Elementor is designed to be used. Understanding this distinction helps set realistic expectations, especially for users planning to rely on Elementor long term.
Elementor supports custom CSS, JavaScript, shortcodes, classic WordPress widgets, and third-party extensions. In practice, this means many advanced requirements can be met within the editor. Where limitations appear is usually at the workflow or abstraction level, rather than capability.
Elementor introduces a visual layer between the user and WordPress. For many, this is the main benefit. For others, especially developers who prefer code-first workflows, this layer can feel indirect.
While Elementor provides structured ways to add and manage custom code, it still expects most layout and presentation work to happen inside the editor. If a project is heavily driven by command-line tools, version-controlled templates, or automated pipelines, Elementor may not feel like a natural fit.
Top Tip: Elementor doesn’t limit what you can build, but it does influence how you build it. Whether that’s a benefit or a drawback depends on your preferred workflow.
Elementor gives users a high degree of visual freedom. Without a clear design strategy, this flexibility can lead to inconsistent layouts or unnecessary complexity over time.
Elementor Pro helps mitigate this by enabling templates, global styles, and reusable elements, but it does not enforce structure by default. Teams and long-term projects benefit most when design systems and conventions are defined early.
Elementor itself integrates cleanly with WordPress, but performance outcomes depend on how it is used. Dense layouts, excessive widgets, and heavy styling can impact load times, just as they would with any visual builder or theme.
Elementor provides tools to manage layout reuse and reduce repetition, but it does not prevent overbuilding. Performance is therefore influenced more by design decisions than by the tool alone.
Top Tip: Intentional layouts and reuse matter more than adding individual widgets. Elementor tends to perform best when design decisions are planned rather than improvised.
Some WordPress projects prioritise minimal markup, strict constraints, or automation over visual iteration. In these cases, even though Elementor can technically support custom code, its visual layer may be considered an overhead.
Elementor is most effective when layout, presentation, and front-end experience are central to the problem being solved. When they are not, simpler or more direct approaches may be adequate.
Top Tip: Elementor is a strong choice when visual design is part of the strategy. If it isn’t, its advantages may not be applicable.
Seen in this light, Elementor’s limitations are largely contextual. It is a powerful extension of WordPress that supports a wide range of use cases, but it reflects a specific way of building. Knowing when that approach aligns with your goals is key to using Elementor effectively.
Performance is one of the most common concerns raised about Elementor. It’s also one of the areas where context is most often misunderstood. Elementor is frequently discussed as if it were a single influencer on WordPress site performance, when in reality performance is shaped by many interconnected decisions.
Elementor operates within WordPress, alongside your theme, plugins, media choices, and overall site structure. Its impact on performance depends far more on how it is used than on the fact that it is used at all.
Elementor makes it easy to create visually rich layouts. That flexibility can be an advantage, but it also means performance outcomes are closely tied to design decisions. Deeply nested sections, excessive widgets, heavy animations, and large media files can all add overhead.
This is not unique to Elementor. The same trade-offs apply when using complex themes or alternative page builders. Elementor lowers the barrier to creating complex builds, which can amplify poor structure if not planned carefully.
Top Tip: When performance suffers, simplify layouts before changing tools. Fewer sections and reusable patterns often make a difference.
WordPress performance is influenced by multiple parts working together. Themes, plugins, media handling, and overall configuration all play a part. Elementor fits into this stack rather than replacing it.
Well-structured Elementor sites paired with sensible WordPress setups can perform reliably. Issues tend to appear when multiple heavy tools are integrated without a clear design or maintenance strategy.
A common misconception is that Elementor Pro automatically makes sites slower. In practice, the difference between Elementor Free and Pro is about capability and workflow, not baseline performance.
Elementor Pro often reduces repetition by centralising layouts and templates. When used well, this can simplify page structures and make long-term maintenance easier, which can subsequently support better performance.
Top Tip: Elementor Pro does not slow sites by default. Performance is shaped by how features are applied.
Performance is best understood as an outcome of the entire WordPress setup, not a single plugin. Elementor contributes to that outcome, but it does not determine it in its entirety.
When Elementor is used with intention, within a well-considered WordPress setup, it can support fast and flexible sites without sacrificing visual control. Viewing performance through this broader lens helps shift discussions toward better design and configuration decisions.
Comparisons between page builders are common, but they often focus on features rather than philosophy. Looking at Elementor conceptually - how it approaches building sites, helps explain why experiences differ so much from one tool to another.
Elementor’s approach is centered on front-end visual editing layered on top of WordPress. This shapes how layouts are created, how design decisions are made, and how sites evolve over time.
Some builders prioritise blocks and structured content first, encouraging users to assemble pages from predefined patterns. Elementor, by contrast, starts from the visual canvas. Layout, spacing, and presentation are adjusted directly on the page as it will appear to visitors.
This visual-first approach tends to appeal to users who think in terms of layout and design. It can feel more intuitive for shaping pages quickly, while other systems often feel different.
Top Tip: If you prefer designing by seeing changes immediately, a visual-first builder like Elementor often feels more natural.
Elementor is relatively unopinionated. It provides tools rather than strict rules. This allows a wide range of designs, but also places more responsibility on the user to establish consistency.
More opinionated builders guide users toward specific layouts and patterns. This can speed up simple projects but may feel restrictive as requirements grow.
As sites grow, workflow differences become more noticeable. Elementor’s model supports gradual progression: pages first, then templates, then systems. This aligns with how many WordPress sites develop in practice.
Other builders may excel at specific stages but feel limiting when moving beyond their intended scope. Elementor’s broader flexibility is one reason users often continue with it as sites become more complex.
Top Tip: The best builder is often the one that matches how your site is likely to grow, not just how it starts.
No builder is universally better than the others. Each reflects a different philosophy about how websites should be built and maintained.
Elementor tends to suit users who value visual control, iterative design, and long-term flexibility within WordPress. More constrained tools may be better for users who want strong defaults and minimal decision-making.
Explore more on using Elementor in professional WordPress websites
Everyone who needs a page builder - Elementor appeals to a wide range of WordPress users, but it is not designed to suit every workflow equally. Understanding who Elementor tends to work best for helps set realistic expectations and avoids forcing it into situations where another approach may feel more natural.
This distinction is especially useful for readers who already use Elementor and are deciding whether to continue building on it, as well as those evaluating it for the first time.
Elementor is often a good fit for beginners who want visual control without learning theme development or writing code from scratch. The front-end editor reduces abstraction and makes it easier to understand how pages are assembled.
For users who learn best by seeing immediate results, Elementor can shorten the learning curve and make WordPress feel more approachable.
Top Tip: If you want to understand how layouts work visually before diving into code, Elementor can be a practical starting point.
Elementor is well suited to site owners and teams who update content regularly and care about presentation. Marketing pages, landing pages, and content hubs benefit from being adjusted visually without depending on developers for every change.
This makes Elementor attractive for teams where design and content decisions evolve frequently.
Designers and developers who prefer a hybrid workflow often find Elementor useful. Visual layouts can be created in the editor, while custom CSS, JavaScript, shortcodes, and native WordPress widgets handle more advanced requirements.
This allows Elementor to act as a bridge between visual design and traditional WordPress development, rather than replacing either approach.
Top Tip: Elementor works well when visual design and custom logic need to coexist in the same workflow.
Elementor may feel less suitable for users who prefer strictly code-first workflows, minimal interfaces, or highly automated build pipelines. While Elementor supports custom code, its core value lies in visual editing.
For projects where layout and presentation are secondary to logic or automation, Elementor’s visual layer may add unnecessary overhead - not just Elementor, but such projects does not need a page builder.
Understanding this distinction helps ensure Elementor is chosen deliberately.
This guide is intended to give you a clear, grounded understanding of what Elementor is, how it fits into WordPress, and where it tends to deliver the most value over time. Rather than focusing on tactics or features, it establishes context so future decisions feel informed rather than reactive.
📌 If you’re new to Elementor, this article helps set expectations early and avoids common misunderstandings. If you’re already using Elementor, it provides a framework for understanding why certain limitations appear, why upgrades often feel incremental, and how Elementor continues to fit as sites grow.
This page also serves as the foundation for all deeper Elementor-focused content on this site. Follow-up articles will build on the concepts introduced here, looking more closely at user-specific needs, workflows, and trade-offs without revisiting first principles each time.
By starting with a fundamental understanding of Elementor’s influence within WordPress, those future guides can focus on practical decisions rather than definitions. Whether you’re deciding how far to take Elementor or simply learning how others use it over time, this guide is designed to remain a useful reference point.
Top Tip: Use this guide as a reference, not a checklist. It’s meant to help frame decisions as your site evolves, not prescribe a solution.
From here, you can explore more targeted topics, including how different users grow with Elementor and how Elementor supports hybrid design and development workflows within WordPress.
Elementor is a WordPress plugin. It works alongside a WordPress theme and does not replace the theme itself.
Elementor is designed to work with most modern WordPress themes. Some themes offer deeper integration, but Elementor does not require a specific theme to function.
Yes. Elementor offers a free version that provides core visual editing features. Elementor Pro adds additional functionality but is not required to use the editor.
Elementor Pro adds features such as theme building, templates, dynamic content, and advanced design controls. These features extend how Elementor can be used but do not change its core role as a page builder. In addition, Elementor Pro often serves as a foundation for integrating other compliant extensions, such as Ally or Mailer.
No. Elementor operates as an alternative editing interface for pages and layouts. The WordPress block editor remains available and can still be used alongside Elementor.
Yes. Elementor supports hybrid workflows, including custom CSS, JavaScript, shortcodes, and legacy WordPress widgets, allowing visual editing and custom development to coexist.
Elementor is commonly used on sites of varying sizes. Its use of templates, global styles, and reusable components can support long-term maintenance when configured appropriately.
Elementor is updated independently of WordPress core. Like other plugins, it relies on compatibility with WordPress updates, which are managed through regular releases.
No. Elementor offers additional products and services separately, but they are not required to install or use the Elementor page builder or Elementor Pro.
No. While Elementor is accessible to beginners, it is also used in more advanced workflows where visual layout control, reusable templates, and hybrid development patterns are required.
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To the fullest extent permissible by law, We exclude all representations, warranties, and guarantees (whether express or implied) that may apply to Our Site or any Content (including Guest Posts or Comments created by Users) included on Our Site.
We hereby exclude all implied conditions, warranties, representations or other terms that may apply to Our Site or Content. We will not be liable for any loss of profits, sales, business or revenue; loss of business opportunity, goodwill or reputation; loss of anticipated savings; business interruption; or for any indirect or consequential loss or damage.
We neither assume nor accept responsibility or liability arising out of any disruption or non-availability of Our Site resulting from external causes including, but not limited to, ISP equipment failure, host equipment failure, communications network failure, natural events, acts of war, or legal restrictions and censorship.
Nothing in these Terms of Use excludes or restricts Our liability for fraud or fraudulent misrepresentation, for death or personal injury resulting from negligence, or for any other forms of liability which cannot be excluded or restricted by law.
We provide Services for use by our users. We make no warranty or representation that Our Services are fit for reselling purposes. We will not be liable to you for any loss of profit, loss of business, interruption to business or for any loss of business opportunity.
We are not responsible for the content or accuracy, or for any opinions, views, or values expressed in any Guest Posts, or Comments submitted by Users. Any such opinions, views, or values are those of the relevant User, and do not reflect Our opinions, views, or values in any way.
Nothing in these Terms of Service seeks to exclude or limit your legal rights as a consumer. For more details of your legal rights, please refer to Your local Citizens Advice Bureau or Trading Standards Office.
We exercise all reasonable skill and care to ensure that Our Site is free from viruses and other malware, however, We accept no liability for any loss or damage resulting from a virus or other malware, a distributed denial of service attack, or other harmful material or event that may adversely affect your hardware, software, data or other material that occurs as a result of your use of Our Site (including the downloading of any content (including any provided in Guest Posts or Comments) from it) or any other site referred to on Our Site.
Where relevant, all our WordPress themes and WordPress plugins are distributed under the terms of the GNU General Public License. This means you may download and use any of our free or premium themes for both personal and commercial projects, with the assurance that you have the right to access and modify the source code to suit your specific needs.
All content and digital assets, including posts, articles, images, music, and videos, are not open source. While the source code is distributed under the GNU General Public License, the associated content and digital assets remain proprietary. These materials are protected and are not subject to the same open-source licensing terms.
All content and digital assets, including posts, articles, images, music, and videos, are the property of ProductiveMinds Publishing and Learning Ltd. The Company, ProductiveMinds Publishing and Learning Ltd either owns these materials or holds valid licenses permitting their use for demonstration purposes only.
All content and digital assets, including posts, articles, images, music, and videos, presented on our websites or within our demo projects are provided exclusively for demonstration purposes. They are not included as part of our products, which consist solely of WordPress plugins, WordPress themes, downloadable templates and starter sites. The demo content serves only as placeholders to illustrate the functionality and design of our products.
By using our products, you agree that you may not use any demo content for any purpose other than previewing. You are permitted to view the demo content solely in the state provided. You further agree to replace all demo content, including posts, articles, images, music, and videos, with your own original content and digital assets when implementing our products.
You, The Customer shall indemnify and hold harmless ProductiveMinds Publishing and Learning Ltd, and its directors, and its employees, and its partners, against any and all liabilities, losses, expenses, costs (including legal fees), and damages (including, but not limited to, any direct, indirect, or consequential loss, loss of profit, or damage to reputation) suffered by, incurred by, or awarded against ProductiveMinds Publishing and Learning Ltd arising out of or in connection with The Customer’s breach, non-performance, or negligent performance of The Customer’s obligations under this Agreement; or any claim made against ProductiveMinds Publishing and Learning Ltd by a third party arising out of or in connection with The Customer’s use of our services, data, hardware, software and any associated infrastructures, facilities, tools, and communications.
If you have an Account, We may from time to time send you important notices by email. Such notices may relate to matters including, but not limited to, service changes, changes to these Terms and Conditions, and changes to your Account.
We do not send marketing emails of any kind without your express consent. If you do give such consent, you may opt out at any time. Any and all marketing emails sent by Us will include an unsubscribe link.
For questions, comments, suggestions, or complaints about communications from Us, please contact Us using our contact details, provided in Our privacy policy.
You may link to Our Site provided that:
You may not link to Our Site from any other site the content of which contains material that:
Links to other sites may be included on Our Site. Unless expressly stated, these sites are not under Our control. We neither assume nor accept responsibility or liability for the content of third party sites. The inclusion of a link to another site on Our Site is for information only and does not imply any endorsement or approval of the sites themselves or of those in control of them. If you visit any site by following a link from our site, you do so at your own discretion, and with knowledge that, we are not responsible for your experiences or activities outside our website.
Updates will be provided free of charge for the product you purchase for 12 calendar months from the date of your order. The update can be delivered to your website through WordPress admin but you may also login into your account to download the latest update. You are eligible to purchase additional 12-month licenses when your initial license expires.
Our business hours are between 9am and 5.30pm (GMT), Monday to Friday. These are also the hours in which we offer support and services that require human involvement. Our website operates 24/7, so you may complete an order or open a support ticket at anytime that suits you, even outside of our business hours.
We update this document from time to time, to reflect the current requirements and best practices.
This document was last updated on 20th December, 2025.
Our website address (“Our Site”) is: https://topappfor.com
Please read this Privacy Policy carefully and ensure that you understand it. To continue to use Our Site, your acceptance of this Privacy Policy is required alongside Our Terms of Use, while you are on our site. This website is operated by ProductiveMinds Publishing and Learning Ltd. We are a limited company registered in England and Wales under company number 11885016. Our registered address is 6 Broadwood Rise, Crawley, West Sussex, United Kingdom, RH11 9SE.
This Privacy Policy applies only to your use of Our Site.
Our Site may contain links to other websites. Please note that we have no control over how your data is collected, stored, or used by other websites and we advise you to check the privacy policies of any such websites before using them.
Depending upon your use of our site, we may collect and hold some or all of the data described below.
We may request information such as your name, and email address with the aim of sending your promotional materials, if you subscribe to our newsletter. We specifically use these details as described. Our newsletter emails are monthly or less frequent. Additionally, we may collect your IP address and browser user agent string to help spam detection.
We may request information such as your name, email address, and billing address when you complete an order. We use this information specifically to process your order and fulfil it. This includes notifying you when your order completes and follow up emails to help you utilise the software products you purchase from us. Additionally, we may need to contact your about new releases, updates and security patches to ensure the sooth running of software products you purchase from us.
When you subscribe to our newsletter, we will email your from our newsletter account. We use OmniSend because it helps organise and streamline our email process. We do not share your data with any third party, for any purpose.
We may ask for your opinion on our products and services to help us understand the quality of services you receive and also to promote our services. The data collected from reviews and testimonials may include name, email address, website, photo, video and any other content you may wish to share. But we do not share these details with any third party. Additionally, we may collect your IP address and browser user agent string to help spam detection.
An anonymized string created from your email address (also called a hash) may be provided to the Gravatar service to see if you are using it. The Gravatar service privacy policy is available here: https://automattic.com/privacy/. After approval of your review and testimonial, your profile picture is visible to the public in the context of your review and testimonials.
If you decide to comment on any blog post or other content on our Site, we may collect your name, email address, website address and your comments. Additionally, we may collect your IP address and browser user agent string to help spam detection.
An anonymized string created from your email address (also called a hash) may be provided to the Gravatar service to see if you are using it. The Gravatar service privacy policy is available here: https://automattic.com/privacy/. After approval of your comment, your profile picture is visible to the public in the context of your comment.
We may collect and retain the url and license details of websites that use Our products to ensure we are delivering service to the correct websites and prevent misuse of Our services. We collect this information when you activate your license from your WordPress admin pages.
We use Google Analytics and Tag manager to understand how our website visitors use our site with a view to improve our services. We do not use these data in conjunction with any other service, we do not use it for marketing purpose. And, tracking is turned off.
We will not share any of your personal data with third parties for any purposes, except as mentioned below in "Who we share your data with," and subject to the following exception. In some limited circumstances, we may be legally required to share certain personal data, which might include yours. For example, if we are required to comply with legal obligations imposed by a government authority.
Depending on your usage of our website, we may have the need to persist your data to complete your request. In essence, we may send the data you provide to the organisations described below.
If you have an account on this site, or have left comments, you can request to receive an exported file of the personal data we hold about you, including any data you have provided to us. You can also request that we erase any personal data we hold about you. However, this does not include any data we are obliged to keep for administrative, legal, or security purposes.
All the information we hold about you are available to you when you login into your account. Please to your account, to access your account and personal information.
Additionally, we use the following cookies
We do not engage in any automatic processing of data.
We do not track your web activities at all. We only collect anonymized Google analytics data to understand how our website is visited with a view to improving our services. We decisively turn off Automatic tracking in our Google Accounts admin.
Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.
These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracking your interaction with the embedded content if you have an account and are logged in to that website.
If you leave a comment, the comment and its metadata are retained indefinitely. This is so we can recognize and approve any follow-up comments automatically instead of holding them in a moderation queue.
For users that register on our website or who completed an order that originate from a marketplace such as appsumo.com, we also store the personal information they provide in their user profile. All registered users on our website can see, edit, or delete their personal information at any time, but they cannot change their username.
You may block these Cookies by changing your internet browser’s settings as detailed below, but please be aware that our Site may not work properly if you do so. We have taken great care to ensure that your privacy is not at risk by allowing them.
In addition to the controls that We provide, you can choose to enable or disable Cookies in your internet browser. Most internet browsers also enable you to choose whether you wish to disable all Cookies or only third party Cookies. By default, most internet browsers accept Cookies but this can be changed. For further details, please consult the help menu in your internet browser or the documentation that came with your device.
The links below provide instructions on how to control Cookies in some mainstream browsers:
Our website pages and Blog pages may contain links to external websites such as products and services that we are affiliated to. If you follow any such links, to a third party website or app, be informed that we are not responsible for the privacy policy of such website/app. This privacy policy is only relevant while visiting our website. The processes and approaches outlined terminates once you leave our website.
We do everything possible, we observed industry standard practices and quality assurance measures that are proven to deliver highly available, secure, and reliable systems. However, it has been noted in recent times that no security measure is 100% fool-proof on the Internet. Therefore, we cannot promise the ultimate 100% guarantee of the data we hold and manage on our systems.
Our servers are primarily located in Europe, which is the primary location of our hosting provider. However, we identify that users of our Site are located all around the world. To provide a reliable and secure browsing experience, our servers are hosted on cloud-based infrastructures, where possible. For this reason, depending on the physical location of aspects of the cloud infrastructures, your data may be stored on cloud services, which may be located in multiple countries around in the world.
Should you have any questions about this privacy policy, please use the following contact details
Email: hello[at]topappfor.com
Post: 6 Broadwood Rise, Crawley, United Kingdom, RH11 9SE
We update this document to reflect our adherence to the provisions of the GDPR on how we collect and handling users’ personal data.
This document was last updated on 11th August, 2024.
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We publish practical content about WordPress, smart tools, online courses, and related web technologies used in real-world workflows. Our focus is on clear explanations, hands-on exploration, and balanced overviews that help readers understand what tools do, how they may be used, and where they might fit within different workflows.
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Guest contributions are reviewed to ensure they align with the focus and standards of this site.
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This document was last updated on 7th January, 2026.
